In 2017 GM worked with the Broome Civic Centre to devise a new marketing and audience development strategy.
This historic venue is a landmark of Broome. Having undergone an extensive refurbishment and re-opened to the public in 2012, the Broome Civic Centre provides residents and visitors to Broome a quality venue for a wide variety of cultural, group or private events with a distinctive sense of character and atmosphere.
GM travelled to Broome Civic Centre and spent time with the team to determine a marketing strategy and plan as well as audience development opportunities and general recommendations to utilise the space and limited staff effectively.
"GM were great to deal with from day one. They have a clear understanding the arts and culture industry within a local government venue and the resources they created will help develop the venue, and audiences at the Broome Civic Centre and will see an efficient and effect use of staff time. They were an absolute pleasure to work with and provided our requirements in a timely manner.” Sarah Dobson, Venue Coordinator