GM Consulting

People

Get to know the team.

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GEORGIA MALONE

DIRECTOR

Georgia Malone has a Graduate Diploma in Management (Arts and Cultural Management) from the University of South Australia. She has been an active member of the Australian Arts Industry for 20 years, with the last decade dedicated to strategic Marketing at some of Australia's most significant contemporary arts organisations. Working in festivals, venues and producing companies in both the visual and performing arts, she has developed an extremely comprehensive and broad knowledge of the industry nationally.

Georgia has driven strategy and planning including re-branding and developing business plans; the implementation of new ticketing and customer relationship management systems; and redevelopment of websites. Her pragmatic and lateral approach has led to successful campaigns, developing and understanding audiences while continuing to work in a positive and honest manner and thriving under pressure.

Georgia has been a pivotal part of the management teams in significant national contemporary arts organisations (Sydney Dance Company, Perth Theatre Company, Perth Institute of Contemporary Arts and Co3 Australia).

She has collaborated closely with the Board of Directors, creative and development teams to cement strong brand presence; significantly improved the bottom line with sustained growth in audiences and sales; and established leading edge marketing strategies that have put these organisations at the forefront of contemporary marketing practice while consistently achieving key financial and organisational goals.

More recently, with Perth Theatre Company, Georgia was responsible for the team and financial management, reporting to government, developing and maintaining budgets and ongoing marketing and management support.

She has previously held the position of General Manager of TEDxPerth for three years, a hugely successful volunteer team dedicated to the presentation of ideas in Perth. In this role, Georgia managed a team of 35 volunteers to the successful presentation of the annual event.

Georgia has cultivated an extremely strong professional network within the arts industry at all levels from independent artists through CEOs of Major Performing Arts Companies and also with key stakeholders including funding bodies, local government, corporations and suppliers on both the East and West coasts of Australia.

gm@georgiamalone.com.au | +61 411 100 340

 
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RACHEL AUDINO

ASSOCIATE

Rachel Audino has a Bachelor of Contemporary Arts at Edith Cowan University majoring in Visual Arts. She has steadily risen in the arts marketing industry in Perth working across multiple projects and companies and building a strong professional network in WA.

For three years, she held the position of Artist Liaison for the Perth Writers Festival and in 2015 was appointed as Social Media Assistant for The Giants by Royal de Luxe at the Perth International Arts Festival.

Rachel has worked independently on several projects including Marketing Assistant for mouseprint at the State Theatre Centre of WA, and Marketing and Publicity Manager for Proximity Festival 2015 at the Art Gallery of Western Australia. She has worked at Performing Lines WA as the Marketing Assistant, working with regional WA venues to tour contemporary performance. Rachel was an Associate at Little Shout Publicity, an initiative started by Performing Lines WA to provide affordable marketing and publicity to independent artists.

Most recently Rachel worked at the Perth Institute of Contemporary Arts (PICA) as Digital Marketing Coordinator before being promoted to Acting Communications Manager. She is currently the Associate at Georgia Malone Consulting working with clients including Brookfield Place, CircuitWest, State Library of WA and Mello House. In these varied positions, Rachel has gained extensive experience in leading successful marketing campaigns for contemporary performance and visual arts, social media management, website development, team management and audience analysis and development.

rachel@georgiamalone.com.au | +61 431 349 433

 
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AIMEE HUGHES

ASSISTANT

Aimee is emerging in the arts marketing industry with experience in publishing and copywriting, after recently graduating from Curtin University with a Bachelor of Arts and Commerce.

Majoring in journalism and public relations, Aimee has worked as the editor of Colosoul Magazine, a youth-run arts magazine, writing and editing articles for print and online. She has worked at online news website WA Today, and at The West Australian with Stephen Bevis as Arts Editor, interviewing artists and writing articles for print and online.

She is currently the Marketing and Administration Coordinator at Co3 Australia, WA’s flagship contemporary dance company and an Assistant at Georgia Malone Consulting. Aimee’s experience in the arts industry has seen her deliver successful marketing campaigns, undertake website redevelopment, manage social media accounts and develop a strong network in the arts industry in Perth.

aimee@georgiamalone.com.au | +61 448 833 350